Sony Computer Entertainment America will settle false advertising claims related to the technical abilities of the Playstation Vita. The Federal Trade Commission announced this two days ago and the false claims have to do with Vita’s Remote Play, cross-platform, and cross-save features. Some of those features included being able to play Playstation 3 titles using remote play, such as, “…that PS Vita users could pause any PS3 game at any time and continue to play the game on their PS Vita from where they left off,” the FTC said. “This feature, however, was only available for a few PS3 games and the pause-and-save capability described in the ads varied significantly from game to game.”
More complaints included advertising that online multiplayer was possible through 3G (it isn’t) or that titles such as Killzone 3 would be playable through remote play (it also isn’t). The FTC also filed a complaint against Deutsch LA, the advertising firm behind the Vita ads.
Under the settlement, anyone who purchased a Vita before June 1, 2012 will be eligible for a $25 cash or credit refund, or a $50 merchandise voucher for Playstation games and services. (Source: Gamespot)
This entire case is very, very strange. I won’t deny that Sony is bad with false advertising. They have with the PS4 already and features being promised that simply aren’t there yet. It seems to be an endless cycle of exaggerated advertising that is only going to get Sony into more and more trouble. Do I appreciate the fact that Vita customers will get some type of refund (me included as I got the Vita in May of 2012) for this false advertising? Sure, of course I do, but as a fan of Playstation, I’d actually rather they didn’t have to lose more money than they already have. Sony as a whole isn’t doing too great and they haven’t for a while. The Playstation division of Sony is actually doing the best, it tends to garner Sony the most profits and to see loss coming from that side of things is not good.
This is why I’d actually prefer Sony not get sued, even if they did falsely advertise things. But let’s put things in perspective, most ads are lies to get people to buy products. It’s manipulative and generated to make you buy stuff with features that aren’t as great as they actually are, Sony just happened to actually get called out on it, which is unfortunate. The entire case is just really bizarre because they got called out on it. What are your thoughts on the case and Sony having to shell out money to Playstation Vita early adopters? Good or bad? Is it justified? Let me know in the comments below.
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Jesse Jordon is an aspiring writer who writes this stuff on these blogs to make you learn something I guess. (Wait, why am I mixing 3rd and 1st person point of view when I’m the only one writing this?) He’s trying to be a video game journalist but is probably failing at that. You can follow him on Twitter @jjordon96 (if you want I guess). You can also purchase his first self-published book On Human Empathy for only $5.00 (you can buy literature or coffee, it’s up to you to decide. I’d go with the coffee personally).